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Grateful Dead

Grateful Dead - After (Poster) Concert poster for a series of historic concerts featuring Jefferson Airplane and the Grateful Dead, presented by Bill Graham as "The San Francisco Scene in Toronto". The concerts took place at the O'Keefe Centre (now Meridian Hall) in Toronto, Ontario, from July 31st to August 5th, 1967. Event Details Main Performers: Jefferson Airplane and the Grateful Dead. Supporting Act: Toronto band Luke and The Apostles. Light Show: Headlights. Venue: O'Keefe Centre, Toronto, Ontario, Canada. Dates: July 31 - August 5, 1967. Poster Artists: James H. Gardner and Herb Greene. Series Number: This poster is known to collectors as BG-74 in the Bill Graham Presents series. Historical Significance The event was a major moment for the San Francisco psychedelic sound in Canada, generating significant media coverage, including a free performance by the bands at Toronto City Hall Square a week prior. The original printings of the poster (like the one pictured) are exceptionally rare and highly sought after by collectors, partly due to unverified stories that the original cache was confiscated at the Canadian border.