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One sheet
Allgemeine Depositen-Bank, this 1917 Austro-Hungarian propaganda poster was used to solicit subscriptions for the 7th Austrian War Loan during World War I.
The poster features a striking graphic of a soldier wearing a steel helmet (Stahlhelm), outlined in red against a black background. The primary message, "Frieden bringt uns das finanzielle Durchhalten," translates to "Holding out financially will bring us peace". This slogan aimed to persuade citizens that their financial contributions through war bonds were the essential path to ending the conflict.
Key Poster Details
Artist: Credited to Ida Bohatta-Morpurgo (sometimes listed as I. Bohatta).
Purpose: To encourage the public to invest in government debt securities (war bonds) to finance military operations without raising taxes to unpopular levels.
Bank Locations: The bottom of the poster lists numerous branches of the Allgemeine Depositen-Bank in Vienna (Wien) and a branch in Trieste (Triest) where subscriptions could be made.
Symbolism: The use of the helmeted soldier represents the "iron-willed resolve" to continue the fight, while the mention of peace appeals to a war-weary population. |
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