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Half sheet vintage
safety advertisement titled "It's worth going out of your way to avoid an accident," featuring an illustration by the prolific New Zealand-born artist Harry Rountree (1878–1950).
Poster Details
Artist: Harry Rountree, known for his animal illustrations and contributions to periodicals like Punch and The Humorist.
Production: It was issued by the Ministry of Labour and National Service and produced by the Royal Society for the Prevention of Accidents (RoSPA).
Imagery: The illustration depicts a fox peering from behind a tree as a hare (or rabbit) leaps past, used as a metaphor for the importance of being cautious to avoid danger.
Context: These posters were typically displayed in workplaces and public spaces in the mid-20th century to promote safety awareness.
Rountree was particularly famous for his anthropomorphic animal drawings, often illustrating classics like Uncle Remus and Aesop's Fables. His distinctive style is evident here in the expressive faces and dynamic movement of the animals. |
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