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Half sheet original vintage advertising poster titled
"Build Savings Association British Birds," designed to encourage personal saving through the UK's National Savings Committee.
Historical Context & Design
Artist: The poster features the artwork of Harry Rowntree (1878–1950), a prolific illustrator known for his depictions of animals and nature.
Origin: It was issued by the National Savings Committee, Westminster, and printed by HM Stationery Office around 1960.
Purpose: The central message, "Build – Save through your Savings Association," uses the metaphor of birds building nests to represent preparing for the future through financial saving.
Birds Depicted
The poster illustrates eight different British bird species, each captioned with their name and shown with their specific type of nest:
Blackbird (top left)
Moor Hen (top middle)
Thrush (top right)
Blue Tit (middle left)
Robin (middle right)
Swallow (bottom left)
Great Crested Grebe (bottom middle)
Long Tailed Tit (bottom right) |
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