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Jo Mora Map One sheet pictorial map and poster titled "
Evolution of the Cowboy," created by the artist Jo Mora (Joseph Jacinto Mora) in 1933. It is also famously referred to as the "Sweetheart of the Rodeo" poster, a name derived from the central icon of a woman on horseback at the top of the illustration.
Overview of the Artwork
Artist: Jo Mora (1876–1947), an Uruguayan-born American artist, cartoonist, and sculptor who was deeply fascinated by the American West.
Subject: The poster serves as a detailed visual history and encyclopedia of cowboy life, from the 16th-century Spanish conquistadors to the modern rodeo era.
Layout and Content:
Top Section: Depicts a variety of historical horse riders in chronological order.
Center Section: Features a large, busy scene of a rodeo arena, showing numerous events like bull riding, steer decorating, and calf roping.
Borders and Insets: The poster is densely packed with illustrations of western gear, including various types of saddles, boots, spurs, stirrups, and cattle brands.
Geographic Context: Early versions of the poster often included small maps of Salinas and the Monterey Peninsula, California, flanking the central "Sweetheart" image. |
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