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40 x 50 Royal Quad original vintage travel advertising poster from approximately 1930, titled "Sixteen LNER Rambling Guides". It was published by the London and North Eastern Railway (LNER) to promote rail travel for hikers and ramblers in the United Kingdom.
Artistic and Historical Details
Artist: The poster was designed by Tom Purvis (1888–1959), a prominent British commercial artist known for his contribution to Art Deco poster design.
Style: Purvis used a signature style characterized by flat primary colors and a lack of outlines, which was influential in 20th-century graphic design.
Imagery: It depicts a group of four young people looking out of a railway carriage window, ready for a walking holiday. One woman holds a rambling guide, and another carries a large tote bag, emphasizing the activity of rambling.
Slogan: The poster features the well-known LNER slogan "It's Quicker by Rail".
Promotion: It advertises sixteen different guides covering various districts, which were available from booksellers and LNER offices for 6d (sixpence) each. |
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