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Half sheet This vintage poster is a rare advertisement from the
early Showa era (around the 1930s). It promotes a "joint connection service" between Setonaikaikisen (a steamship company) and the Hiroshima Railway Bureau (now part of JR West).
Poster Details and Historical Context
The ad highlights the convenience of traveling from Koyou Port on Etajima island all the way to Tokyo using a single ticket that covers both boat and train travel.
"With a Single Ticket!": At the time, passengers usually had to buy separate tickets for boats and trains. This "combined ticket" was a major innovation in travel convenience.
"To Tokyo, 3rd Class, 8.35 Yen": The price shown is for a 3rd-class carriage (equivalent to today's standard cars). In the 1930s, this was a significant amount, reflecting the luxury of long-distance travel.
Route: The map shows a route starting from Koyou Port (Etajima) by boat, passing through Kure or Suwa (Mihara City), and then transferring to the railway (Sanyo Main Line) to reach Tokyo.
Issuers: The poster is co-branded by the Hiroshima Railway Bureau and Setonaikaikisen, showcasing a public-private partnership in infrastructure.
Design Features
Modern Graphics: The design reflects the "Modernism" style popular in Japan during that era, using bold, diagonal placements and a large illustration of the ticket to grab attention.
Simplified Map: It clearly illustrates the connection between the sea and land, marking key points like Koyou Port, Yoshiura, and Kure.
Today, Setonaikaikisen still operates high-speed boats and ferries from Hiroshima and Kure to Etajima (Koyou), continuing the vital transport link depicted in this poster. |
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