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Half sheet original vintage travel poster titled
"La Riviera Soviétique" (The Soviet Riviera), created in 1959.
It was commissioned by Intourist, the official state travel agency of the Soviet Union, to promote tourism to the Black Sea resorts of the USSR to foreign visitors.
Key Details
Artist/Source: Created for the Intourist press service.
Purpose: Part of a larger campaign to build a positive international image of the USSR and attract foreign currency through tourism.
Style: The poster features a stylized, mid-century modern aesthetic, framing a sunny coastal scene through a large tropical leaf. It depicts tourists relaxing on a terrace overlooking a beach, intended to evoke a sense of luxury and leisure comparable to the French or Italian Rivieras.
Text: The French text "Visitez l'URSS" (Visit the USSR) and "La Riviera Soviétique" indicates it was specifically targeted at French-speaking audiences |
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