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Half sheet
original vintage advertising poster for Hennessy Brandy, dating back to the 1950s.
The advertisement features a Saint Bernard mother and her puppy, both wearing traditional wooden barrels around their necks, which are labeled with the Hennessy brand. The slogan "Mother loves her little Hennessy - Father does too!" plays on a double meaning, referring both to the mother dog's love for her puppy and a parent's preference for the cognac.
Key Details
Artist/Agency: The poster was designed and produced by Dorland Advertising Ltd. in London. The artwork is attributed to William Paine.
Cultural Context: The use of Saint Bernards with brandy barrels is a classic advertising trope. This imagery originated with Sir Edwin Landseer's 1820 painting, "Alpine Mastiffs Reanimating a Distressed Traveller," which popularized the (historically inaccurate) idea that rescue dogs carried barrels of spirits to warm travelers. |
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