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Halfsheet vintage London Transport poster for the Epsom Summer Meeting, which traditionally includes the famous Derby horse race.Key Poster DetailsPurpose: The poster promotes special bus services to the Epsom Downs racecourse from Morden Station during the summer racing meet.Design Style: It features a minimalist, mid-century modern aesthetic with a continuous white line drawing of a horse and jockey on a vibrant orange-red background.Typography: The text highlights "Buses every minute from Morden Station to the Course" and "ON DERBY DAY, EVERY 30 SECONDS," emphasizing the frequency of the transport provided.Context: This is part of a long series of posters commissioned by London Transport to encourage racegoers to use the Underground and connecting bus services to reach the Epsom racecourse. |
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