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One sheet This vintage travel poster, created around 1964, promotes the Vendée region on the Atlantic coast of western France.Poster Details Artist: The poster was illustrated by the artist Guillemet. Subject: It features a Maraichin (a person from the Marais Poitevin or Vendée marshlands) wearing traditional attire and navigating a flat-bottomed boat called a yole (often referred to in descriptions as a yawl or gondola-style boat) using a perche (pole). Imagery: The scene showcases the region's characteristic marshlands, which transition into a coastal view with a sailboat and seagull in the background.Meaning & Context The poster captures the cultural essence of Vendée by blending its unique inland traditions with its famous coastline. The man in the foreground represents the "Marais Breton Vendéen" heritage, where navigating the shallow marshes by pole was a traditional way of life. This "Green Venice" aesthetic is contrasted with the blue sea, highlighting Vendée as a diverse holiday destination offering both tranquil nature and seaside activities. |
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