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Sun Valley

Sun Valley (Poster) One sheet vintage Sun Valley "Powder" ski poster from the 1960s. It was originally printed by Looart Press of Colorado Springs and features a skier descending through deep powder snow under a bright winter sun. Poster Details Era: Circa 1960s. Skier: Some listings identify the featured skier as Conrad Staudinger, a ski instructor from Kitzbühel who worked at the resort during the 1960s. Branding: The bottom of the poster displays the iconic "smiling sun" logo, which was created in the 1930s by publicist Steve Hannagan to brand Sun Valley as a place of warmth and "winter sports under a summer sun". Dimensions: Original prints typically measure approximately 21" x 30". Collector's Value and Availability Original 1960s prints of this specific "Powder" design are highly collectible and often retail for $95 to $175, depending on their condition. Modern reproductions are also widely available at lower price points. Original Vintage Prints: Can be found at specialized dealers like Vintage Ski World (~$95) or Chisholm Larsson Gallery (~$175).