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One sheet, travel poster "Festivals of India" poster is an original vintage travel advertisement produced for the Government of India Department of Tourism around 1959.
It was created during a post-independence period of cultural diplomacy to promote India’s diverse traditions and "soft power" to international audiences. The artwork features five stylized figures performing classical Indian dances against a dark background, showcasing the vibrant colors of traditional saris.
Poster Details
Artist: Generally attributed to an anonymous graphic artist working for the Indian government's advertising branch.
Style: Mid-century modern / Art Deco influence, characterized by bold, minimalist figures and vivid color palettes.
Production: Originally published by the Ministry of Information & Broadcasting and printed by firms like M/s New Jack Printing Works.
Original Intent: These were official government initiatives and often carried the note "not to be sold" on the bottom margin. |
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