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Italian 2 Panel original Italian advertising poster from 1968 for Pedrocchino Filippi, a traditional digestive liqueur produced in Padua, Italy.
Product Details
Type: A "Liquore Digestivo" (digestive liqueur) often categorized as an Amaro d'Erbe (herbal bitters).
Alcohol Content: Typically 40% Vol.
Serving: It was intended to be enjoyed neat (straight), with ice, or mixed into modern drinks like a "coffee tonic".
Status: Many historical bottles are now considered rare collectors' items as some versions are out of production.
Poster & Brand History
Design: The poster features a surreal graphic of a hand reaching through a torn yellow background toward a glass of the green liqueur. The tagline "piace sempre" translates to "always pleasing."
Origin: The liqueur was produced and bottled by Pedrocchino Filippi in Padova (Padua), Italy.
Cultural Context: The brand is associated with the historical Italian liqueur tradition, with some vintage bottles dating back to the 1950s and 60s. |
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