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Half sheet Art Deco advertising poster, titled "Telegraph British," was designed around 1930 by the notable British commercial artist Albert Edward (A.E.) Halliwell (1905–1987).
Key Poster Details
Artist: A.E. Halliwell, a prominent designer known for his modernist and Art Deco style. He produced various works for national companies including the London Underground and Southern Railway.
Company: It was created for Imperial and International Communications Limited, which was headquartered at Electra House, Moorgate, London.
Context: The poster promotes British-owned telegraph routes to North America during a time of intense competition in global telecommunications.
"Via Imperial or Via Empiradio" refers to routes to Canada using empire-owned cables and the short-wave "Beam" wireless system.
"Via Marconi" highlights the route to the U.S.A. using the wireless technology of Guglielmo Marconi’s company.
Historical Significance
The company listed on the poster, Imperial and International Communications Limited, was formed in 1929 from a merger of several major cable companies and the Marconi company to protect British interests against foreign competition. In 1934, just a few years after this poster was produced, the company was renamed to the more widely known Cable & Wireless Limited. |
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