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Half sheet vintage poster, titled "The Empire's Star Turn," was designed by the British artist Edward Cole during the 1930s.
Produced as a trade advertising piece for New Zealand Apples during the British Empire era, it features a figure often identified as Zealandia. She is draped in the New Zealand flag, holding a giant red apple aloft against a radiant sunburst background.
Key Poster Details
Artist: Edward Cole, who was commissioned for several New Zealand apple advertisements during this period.
Era: Circa 1930–1934.
Symbolism: Includes the New Zealand coat of arms (lower right), depicting a European woman and a M?ori chief.
Context: The "Star Turn" slogan refers to New Zealand's role as a leading producer of premium fruit for the British Empire trade.
The original was created as a color lithograph. Today, it remains a popular piece of vintage "Kiwi" ephemera and is held in collections such as the Museum of New Zealand Te Papa Tongarewa. |
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