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One sheet, travel poster was designed by the French artist Pierre Comba (1859–1934) to commemorate the 28th Annual Rotary International Convention, held in Nice, France, from June 6 to 11, 1937.
Key Details about the Poster
Artist: Pierre Comba
, a renowned illustrator known for his romanticized depictions of the French Riviera and the Cote d'Azur.
Historical Significance: The 1937 convention in Nice was notably the last Rotary International convention held outside of North America until after World War II.
Visual Style: The artwork features a woman in traditional regional dress carrying a vibrant bouquet of flowers, overlooking the Bay of Angels and the city of Nice. This specific imagery was so successful it was adapted for various travel advertisements, including posters for the Paris-Lyon-Mediterranean (PLM) railway.
Production: It was produced using lithography, a common printing method of that era that allowed for the rich, layered colors seen in the floral landscape and Mediterranean sea. |
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