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One sheet black-and-white portrait of Albert Einstein from Apple's iconic "Think Different" advertising campaign.
Launched in 1997, the campaign aimed to revitalize Apple's brand following the return of Steve Jobs as interim CEO. The Einstein poster was part of a series honoring historical figures who challenged the status quo.
Campaign Highlights
The "Crazy Ones": Einstein was the first personality featured in the "Crazy Ones" television commercial. This spot included 17 iconic visionaries such as Martin Luther King Jr., Mahatma Gandhi, and Amelia Earhart.
Unique Strategy: The advertisements notably omitted any reference to Apple's computers or products, focusing entirely on the brand's core values of creativity and unconventional thinking.
Historical Impact: The campaign is widely credited with saving Apple from near-bankruptcy, helping its stock price triple within a year of the launch.
Grammar Choice: The slogan "Think Different" was intentionally chosen over the grammatically correct "Think Differently" to be more punchy, memorable, and to reflect a fundamental difference in perspective.
Poster Details
The specific poster of Albert Einstein was created in various sizes, including a 24-by-36-inch promotional version and an 11-by-17-inch version included in an "Educators Set" distributed to schools in 2000. Original prints are highly sought after by collectors, with authentic vintage copies often selling for hundreds of dollars |
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