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One sheet This propaganda poster, titled "El Aguinaldo del Miliciano
" (The Militiaman's Christmas Gift), was created in 1936 or 1937 during the Spanish Civil War. It was designed by José Bardasano (1910–1979), a prominent socialist and communist artist who was a key figure in Republican propaganda.
The poster was issued by the Juventudes Socialistas Unificadas (JSU), a unified socialist and communist youth organization in Republican Spain.
Key Details & Meaning
Message: The title refers to "El Aguinaldo," a traditional Spanish Christmas gift or bonus. The poster was part of a campaign to encourage civilians in the rearguard to send supplies, food, and warm clothing to the soldiers (militiamen) fighting at the front.
Visual Elements:
The Soldier: The central figure is a militiaman shown in winter gear, emphasizing the harsh conditions at the front.
The Star: The red star in the top left corner contains the initials "JSU" and is surrounded by the text "Secretariado de Propaganda de Valencia," identifying its origin in Valencia, which served as a Republican capital during the war.
The Gift: The soldier is depicted carrying a small box, symbolizing the "aguinaldo" or gift sent by supportive citizens.
Purpose: Beyond just soliciting physical goods, the poster aimed to foster a sense of solidarity and shared sacrifice between the civilian population and the military front lines.
About the Artist: José Bardasano
Bardasano was a self-taught artist from Madrid who became one of the Republic's most prolific poster designers. He immediately joined the JSU at the start of the war and established a workshop to produce propaganda for the Communist Party (PCE) and the JSU. His work is known for its bold colors, dynamic figures, and clear, direct messaging aimed at mobilizing both soldiers and industrial workers. |
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