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This adorable one sheet was sent in from Antikbar back in 2016. This was a mount only project. Personally I sometimes prefer to see the honest imperfections on an authentic vintage poster and this one just had 3 small tape stains at the top, but with such a beautiful image, I say "so what?!"
This vintage 1950s travel poster, titled "Butlin's For Your Holiday
," was created by British artist Alan Durman (1905–1963). Durman was renowned for his vibrant advertising works for the southern English coast and British Railways.
Poster Details
Artist: Alan Durman.
Date: Circa 1955.
Printing: Originally printed by Leonard Ripley & Co., Ltd., London.
Imagery: Features a gorgeous woman in a pink swimsuit on a yellow raft, flanked by two smiling boys, set against a backdrop of a holiday resort.
The Oxford Street Connection
The text at the bottom refers to 439 Oxford Street, London, which served as the official headquarters and vast inquiry office for the "Holiday Camp Movement".
Opening: The headquarters opened on February 7, 1946.
Function: It was a central hub where the public could request the "Illustrated Booklet" mentioned in the poster and book their stay.
Unique History: The office was famously furnished with items from the old German Embassy in London, including a table used by Joachim von Ribbentrop.
History of Butlin's
Founded by Billy Butlin in 1936, the company aimed to provide affordable, all-inclusive holidays for British families.
First Camp: Opened in Skegness in 1936.
Golden Age: The 1950s and 60s were the "heyday" of Butlin's, with over one million campers recorded in 1963.
Legacy: While many camps closed in the 80s and 90s due to overseas competition, three resorts remain open today in Bognor Regis, Minehead, and Skegness. |
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