Days of "49" Whiskey
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This was another incredible restoration we did back in 2012. It's an incredibly rare piece of Americana that showcases our skills in airbrushing, detail, prep and conservation. The result was truly impressive!
This H.S. Crocker Co. Litho S.F. vintage lithographed advertising sign for "Days of '49" Whiskey.
Produced by the H. S. Crocker Co., this piece of Americana was used to promote a brand of whiskey by evoking the rugged, romanticized spirit of the California Gold Rush era.
Key Details of the Print
Artist/Printer: Created by the H. S. Crocker Co., a well-known printing firm that specialized in lithography and commercial advertising.
Subject Matter: The artwork depicts a bustling scene on the American frontier, featuring cowboys on horseback encountering Native Americans on a vast plain, with a wagon train and covered wagons visible in the background.
Distributor Markings: Original versions often bear the stamp of Myer Feld, Mitchell & Co., who were distributors based in San Francisco.
Significance: The title "Days of '49" refers to the year 1849, the height of the California Gold Rush. While the brand itself was commercial, it leveraged the popular "Manifest Destiny" and "Old West" themes common in late 19th and early 20th-century American marketing.
Physical Characteristics
Original framed versions of this sign are substantial, often measuring approximately 43" x 30" (framed) or 19.5" x 29.5" for the lithograph itself. These signs were typically printed on paper and mounted in ornate wood and gesso frames for display in saloons or retail locations.
This was another incredible restoration we did back in 2012. It's an incredibly rare piece of Americana that showcases our skills in airbrushing, detail, prep and conservation. The result was truly impressive!
This H.S. Crocker Co. Litho S.F. vintage lithographed advertising sign for "Days of '49" Whiskey.
Produced by the H. S. Crocker Co., this piece of Americana was used to promote a brand of whiskey by evoking the rugged, romanticized spirit of the California Gold Rush era.
Key Details of the Print
Artist/Printer: Created by the H. S. Crocker Co., a well-known printing firm that specialized in lithography and commercial advertising.
Subject Matter: The artwork depicts a bustling scene on the American frontier, featuring cowboys on horseback encountering Native Americans on a vast plain, with a wagon train and covered wagons visible in the background.
Distributor Markings: Original versions often bear the stamp of Myer Feld, Mitchell & Co., who were distributors based in San Francisco.
Significance: The title "Days of '49" refers to the year 1849, the height of the California Gold Rush. While the brand itself was commercial, it leveraged the popular "Manifest Destiny" and "Old West" themes common in late 19th and early 20th-century American marketing.
Physical Characteristics
Original framed versions of this sign are substantial, often measuring approximately 43" x 30" (framed) or 19.5" x 29.5" for the lithograph itself. These signs were typically printed on paper and mounted in ornate wood and gesso frames for display in saloons or retail locations.
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Before
Disclaimer
The object and/or subject of this report is private property. This page is for informational purposes only. Unless clearly stated otherwise, all conservation and restoration has been performed by Poster Mountain (PM) or Los Angeles Paper Group (LAPG)I) PM-LAPG has not knowingly withheld any significant information from its evaluation report and to the best of its knowledge all statements and evaluations in this report are true and correct.
II) PM-LAPG stated in the Evaluation Report its own personal, unbiased and professional analysis, opinions and conclusions, which are subject to the assumptions and limited conditions in this evaluation report as set forth hereinabove.
III) PM-LAPG has no present or prospective interests in the property which is the subject matter of this report and it has no present or prospective personal interests or bias with respect to the participants in this matter.
IV) PM-LAPG and its employment and/or compensation for performing this evaluation or any future anticipated evaluation was not conditioned on any agreement or understanding, written or otherwise, that it would report (or present analysis in support) as predetermined specific authenticity, a predetermined evaluation that favors the cause of any party or the attainment of any specific result or occurrence of a specific subsequent event, such as value or marketability.
V) PM-LAPG prepared all opinions and conclusions about the subject property that were set forth in this Evaluation Report. If it has relied on significant evaluation assistance from any individual or individuals in the performance of this evaluation or the appropriation of this evaluation report, PM-LAPG has named such individuals and disclosed the specific task performed in this evaluation report. PM-LAPG certifies that any individual so named is qualified to the same extent as PM to perform the task. PM-LAPG has not authorized anyone to make a change to any item in this evaluation report, therefore, any change made to this evaluation is unauthorized and PM-LAPG will not take responsibility for it.
VI) The Client may not disclose or distribute this Evaluation Report to any potential purchasers of the subject property without first obtaining PM-LAPG's prior written consent. This consent must be obtained before this evaluation report may be disclosed or distributed to any other party, including, but not limited to, the public through advertising, public relations, news, sales, or other media.