Etoile Du Nord
One sheet "Étoile du Nord" travel poster created in 1927 by the famous Art Deco graphic designer A.M. Cassandre (Adolphe Jean-Marie Mouron).
Key Details About the Artwork:
• Purpose: It was commissioned as an advertisement for the luxury high-speed Pullman express train service operating between Paris, Brussels, and Amsterdam.
• Collaborating Rail Companies: The border text references the involved networks, including the French Chemin de Fer du Nord, the Belgian Société Nationale des Chemins de Fer Belges, and the Dutch Nederlandsche Spoorwegen, alongside the operator Compagnie des Wagons-Lits.
• Design Philosophy: Cassandre revolutionized travel advertising by shifting focus away from traditional scenic destinations. Instead, he used strong geometric shapes, stylized typographic structures, and deep forced perspective to celebrate the machine age, speed, and the journey itself. The train tracks dynamically converge onto a single glowing five-pointed star (the North Star) on the horizon.
Key Details About the Artwork:
• Purpose: It was commissioned as an advertisement for the luxury high-speed Pullman express train service operating between Paris, Brussels, and Amsterdam.
• Collaborating Rail Companies: The border text references the involved networks, including the French Chemin de Fer du Nord, the Belgian Société Nationale des Chemins de Fer Belges, and the Dutch Nederlandsche Spoorwegen, alongside the operator Compagnie des Wagons-Lits.
• Design Philosophy: Cassandre revolutionized travel advertising by shifting focus away from traditional scenic destinations. Instead, he used strong geometric shapes, stylized typographic structures, and deep forced perspective to celebrate the machine age, speed, and the journey itself. The train tracks dynamically converge onto a single glowing five-pointed star (the North Star) on the horizon.
Before
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