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Kairo
One sheet vintage tourism advertisement for Cairo, Egypt, featuring the prominent Egyptian cat goddess Bastet.
Key Elements of the Poster:
• The Text: The bottom displays "KAIRO" alongside "V.A.R.", which stands for the United Arab Republic (U.A.R. in English). This was a political union between Egypt and Syria that existed under this name primarily from 1958 to 1961 (though Egypt continued to use the official name until 1971).
• The Emblem: In the top right corner is the official emblem for the 1967 International Tourist Year, a global initiative organized by the United Nations to promote international travel. This dates the specific publication or distribution of this version of the poster to circa 1967.
• The Artwork: A striking bronze-toned sculpture of Bastet is depicted sitting in the foreground against a deep blue and teal textured background. In the lower left, an stylized silhouette of the Cairo skyline, complete with minarets and a glowing moon, adds a scenic regional touch.
The artist of this vintage travel poster is Mohamed Ismael (often signed simply as Ismail).
Key Details About the Artist & Signature:
• The Signature: You can spot his signature printed vertically in the top-left corner of the poster as "ISMAIL".
• Historical Context: Mohamed Ismael was a prominent Egyptian graphic designer and illustrator who created several iconic travel advertisements for the Egyptian State Tourist Administration during the mid-20th century.
His distinct graphic style often merged ancient Egyptian iconography—like the majestic Bastet cat shown here—with bold typography and atmospheric architectural backgrounds to market the country to international travelers.
Kairo - Before (Poster)
Before