Dracula Pressbook
Pressbook original 1931 Universal Pictures "Exhibitors' Campaign" pressbook cover for the classic horror movie Dracula, starring Bela Lugosi. This rare promotional artifact was distributed to theater owners to help them market and advertise the film locally.Key Features of the Pressbook The Design: It features striking gothic artwork with a giant, looming image of Bela Lugosi as Count Dracula, disembodied hands reaching out, a woman in a white gown, and a spiderweb motif featuring victims' faces.The Header: Marked as the "Exhibitors' Campaign" section for "Exploitation • Accessories • Advertising • Publicity." It features the vintage circular Universal Pictures logo and bills the film as "Carl Laemmle presents The Vampire Thriller!"The "Please Note!" Insert: A rare promotional slip is pinned or attached to the bottom. It explicitly instructs theater managers to highlight that the movie is based on the stage play adapted by Hamilton Deane and John L. Balderstone, rather than just Bram Stoker's novel. Historical Markings: Handwritten notes at the very top margin read "Electra All Week May 25," indicating a specific historical theater's booking schedule from 1931.
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