Levis
One sheet vintage Levi's advertising poster created by graphic designer Ida van Bladel in 1971.
Originally designed for the European market through the Young & Rubicam agency in Brussels, the poster was intended to succinctly advertise the skin-tight fit of Levi's jeans. The bold imagery, featuring a nude woman's buttocks with pocket stitching and a Levi's tag, reflected the social transformations and sexual liberation movement of the late 1960s and early 1970s.
Key Details of the Campaign
Designer: Ida van Bladel.
Release Year: Approximately 1971, with some records listing it as 1973.
Controversy: While it was used in Europe (notably Belgium and Denmark), a planned U.S. version of the campaign was reportedly cancelled by Levi's corporate, who deemed the photo too inappropriate for mainstream American use at the time.
Collector Status: Original posters from this era are considered rare artifacts and have been sold at various auctions, such as Bonhams and Swann Auction Galleries.
Originally designed for the European market through the Young & Rubicam agency in Brussels, the poster was intended to succinctly advertise the skin-tight fit of Levi's jeans. The bold imagery, featuring a nude woman's buttocks with pocket stitching and a Levi's tag, reflected the social transformations and sexual liberation movement of the late 1960s and early 1970s.
Key Details of the Campaign
Designer: Ida van Bladel.
Release Year: Approximately 1971, with some records listing it as 1973.
Controversy: While it was used in Europe (notably Belgium and Denmark), a planned U.S. version of the campaign was reportedly cancelled by Levi's corporate, who deemed the photo too inappropriate for mainstream American use at the time.
Collector Status: Original posters from this era are considered rare artifacts and have been sold at various auctions, such as Bonhams and Swann Auction Galleries.
Before
Disclaimer
The object and/or subject of this report is private property. This page is for informational purposes only. Unless clearly stated otherwise, all conservation and restoration has been performed by Poster Mountain (PM) or Los Angeles Paper Group (LAPG)I) PM-LAPG has not knowingly withheld any significant information from its evaluation report and to the best of its knowledge all statements and evaluations in this report are true and correct.
II) PM-LAPG stated in the Evaluation Report its own personal, unbiased and professional analysis, opinions and conclusions, which are subject to the assumptions and limited conditions in this evaluation report as set forth hereinabove.
III) PM-LAPG has no present or prospective interests in the property which is the subject matter of this report and it has no present or prospective personal interests or bias with respect to the participants in this matter.
IV) PM-LAPG and its employment and/or compensation for performing this evaluation or any future anticipated evaluation was not conditioned on any agreement or understanding, written or otherwise, that it would report (or present analysis in support) as predetermined specific authenticity, a predetermined evaluation that favors the cause of any party or the attainment of any specific result or occurrence of a specific subsequent event, such as value or marketability.
V) PM-LAPG prepared all opinions and conclusions about the subject property that were set forth in this Evaluation Report. If it has relied on significant evaluation assistance from any individual or individuals in the performance of this evaluation or the appropriation of this evaluation report, PM-LAPG has named such individuals and disclosed the specific task performed in this evaluation report. PM-LAPG certifies that any individual so named is qualified to the same extent as PM to perform the task. PM-LAPG has not authorized anyone to make a change to any item in this evaluation report, therefore, any change made to this evaluation is unauthorized and PM-LAPG will not take responsibility for it.
VI) The Client may not disclose or distribute this Evaluation Report to any potential purchasers of the subject property without first obtaining PM-LAPG's prior written consent. This consent must be obtained before this evaluation report may be disclosed or distributed to any other party, including, but not limited to, the public through advertising, public relations, news, sales, or other media.