Air India Cowboy
One sheet This vintage Air India poster from the 1960s features the airline's iconic mascot, the Maharajah, dressed as a cowboy to promote flights to the United States.
Poster Details
Slogan: "Jet me to the States on time!", which is believed to be a humorous play on the song "Get Me to the Church on Time" from the musical My Fair Lady.
Aircraft: The poster advertises the Boeing 707, which Air India first inducted into its fleet in 1960. This milestone made Air India the first Asian airline to operate jet aircraft and marked the first direct India-USA flight by an Indian carrier.
Artist: The Maharajah was originally conceived in 1946 by Bobby Kooka (Air India's commercial director) and illustrated by Umesh Rao of the J. Walter Thompson advertising agency. This specific poster is often attributed to Jal Cowasji, the airline's Art Director.
The Maharajah Mascot
The Maharajah, also known as "The Rogue," is celebrated for his mischievous spirit and ability to immerse himself in various cultures. Throughout the "Golden Age" of Indian advertising (1946–1972), he appeared in many guises, including a Russian dancer, a London guard, and even a Playboy Bunny. Despite his name and regal appearance, his creators emphasized that he was not actually royal but rather a symbol of hospitality and "Indian-ness".
Poster Details
Slogan: "Jet me to the States on time!", which is believed to be a humorous play on the song "Get Me to the Church on Time" from the musical My Fair Lady.
Aircraft: The poster advertises the Boeing 707, which Air India first inducted into its fleet in 1960. This milestone made Air India the first Asian airline to operate jet aircraft and marked the first direct India-USA flight by an Indian carrier.
Artist: The Maharajah was originally conceived in 1946 by Bobby Kooka (Air India's commercial director) and illustrated by Umesh Rao of the J. Walter Thompson advertising agency. This specific poster is often attributed to Jal Cowasji, the airline's Art Director.
The Maharajah Mascot
The Maharajah, also known as "The Rogue," is celebrated for his mischievous spirit and ability to immerse himself in various cultures. Throughout the "Golden Age" of Indian advertising (1946–1972), he appeared in many guises, including a Russian dancer, a London guard, and even a Playboy Bunny. Despite his name and regal appearance, his creators emphasized that he was not actually royal but rather a symbol of hospitality and "Indian-ness".
Before
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