All Roads Lead To Switzerland

Antikbar, One sheet vintage travel advertisement titled
"All Roads Lead to Switzerland", created by the acclaimed Swiss graphic designer Herbert Leupin around 1939.
Poster Information

Artist: Herbert Leupin (1916-1999), a famous Swiss graphic designer known for his humorous and innovative style.
Year: Circa 1939.
Dimensions: Approximately 102 x 64 cm (40.2 x 25.2 inches) for original editions.
Printer: Art. Institut Grafica Ltd., Basle.
Details: The image depicts an idyllic, almost "gingerbread world" Swiss countryside scene with a winding S-shaped road (symbolic of Switzerland). Various locals are shown enjoying activities like golf, tennis, hiking, and fishing. This specific version includes the text "REDUCTION ON THE PETROL PRICE" below the main title, a feature that does not appear on all variations of the poster, which was also issued in French and German editions. The poster was an advertisement for car tourism commissioned by the Swiss National Tourist Office (SNTO).

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