Food Needs Transport
One sheet famous British propaganda poster from World War II titled
"Food Needs Transport. Don't Waste It", created in 1944.
Poster Details
Designers: The Polish-born graphic design partnership of Jan Le Witt and George Him, collectively known as Lewitt-Him.
Publisher: H.M. Stationery Office (HMSO).
Medium: Colour lithograph.
Historical Context and Message
The poster was part of a wider government campaign during World War II to encourage frugality on the home front and minimize food waste.
Visual Metaphor: The design uses a striking surrealist image of a train with carriages made from slices of a loaf of bread, receding into the distance.
The Message: It highlights the significant resources (fuel, manpower, shipping) required to transport food supplies to Britain during wartime, linking home consumption habits directly to the war effort. The falling "heel" of the loaf, pointed to by the words "DON'T WASTE IT", serves as a direct, powerful visual warning against carelessness with food.
"Food Needs Transport. Don't Waste It", created in 1944.
Poster Details
Designers: The Polish-born graphic design partnership of Jan Le Witt and George Him, collectively known as Lewitt-Him.
Publisher: H.M. Stationery Office (HMSO).
Medium: Colour lithograph.
Historical Context and Message
The poster was part of a wider government campaign during World War II to encourage frugality on the home front and minimize food waste.
Visual Metaphor: The design uses a striking surrealist image of a train with carriages made from slices of a loaf of bread, receding into the distance.
The Message: It highlights the significant resources (fuel, manpower, shipping) required to transport food supplies to Britain during wartime, linking home consumption habits directly to the war effort. The falling "heel" of the loaf, pointed to by the words "DON'T WASTE IT", serves as a direct, powerful visual warning against carelessness with food.
Mounted
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