Newspaper
Newspaper, The image is a page from the Los Angeles newspaper The Mirror, dated Wednesday, September 2, 1953. The page features several articles and financial tables.
Key articles and information include:
Econoscope: A column by Hy Hoh Bergen discussing a talk given by Anne V. Devine of the Audit Bureau of Circulations (ABC) to the Ad Club of Los Angeles. The talk emphasized the importance of using ABC reports for verified circulation figures in advertising.
Lockheed's Six-Month Profits Exceed '52 Year: An article detailing the record sales and earnings of Lockheed Aircraft Corporation for the first six months of 1953. The company’s profits were up significantly compared to the previous year, driven by near-record production of airliners and military planes.
Merchandisers: Impulse Buying Pays Dividends: A story about the success of a partnership between Herman Rosen and Mark Segal, who ran a "self-service" store called Standard Merchandisers. They found that placing items in unexpected places encouraged impulse buying, leading to increased sales.
American Exchange and Over the Counter: The page includes extensive financial data tables for the American Exchange and Over the Counter markets in Los Angeles.
Key articles and information include:
Econoscope: A column by Hy Hoh Bergen discussing a talk given by Anne V. Devine of the Audit Bureau of Circulations (ABC) to the Ad Club of Los Angeles. The talk emphasized the importance of using ABC reports for verified circulation figures in advertising.
Lockheed's Six-Month Profits Exceed '52 Year: An article detailing the record sales and earnings of Lockheed Aircraft Corporation for the first six months of 1953. The company’s profits were up significantly compared to the previous year, driven by near-record production of airliners and military planes.
Merchandisers: Impulse Buying Pays Dividends: A story about the success of a partnership between Herman Rosen and Mark Segal, who ran a "self-service" store called Standard Merchandisers. They found that placing items in unexpected places encouraged impulse buying, leading to increased sales.
American Exchange and Over the Counter: The page includes extensive financial data tables for the American Exchange and Over the Counter markets in Los Angeles.
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