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Visit Moscow
One sheet, Intourist Invites You to Visit Moscow
is a vintage travel poster created by the Soviet state-owned travel agency, Intourist, which was founded in 1929. The agency's purpose was to attract foreign tourists to the Soviet Union to generate foreign currency and present a positive image of the country to the world.
The poster features an aerial view of Moscow's Red Square, showcasing the Kremlin walls, towers, and surrounding buildings. The text, "Intourist INVITES YOU TO VISIT MOSCOW," is printed in English to appeal to a Western audience. The artistic style of these posters often mimicked popular Western Art Deco designs, which was a departure from the typical Soviet propaganda style of the era.
The posters and other advertising materials created by Intourist were a form of propaganda, designed to showcase the USSR as a modern, peaceful, and prosperous tourist destination. The agency was responsible for everything related to a foreign tourist's trip, from providing travel services and accommodations to organizing cultural events and publishing guidebooks
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Visit Moscow