Paris Air India
One sheet vintage Air India travel poster for Paris, likely dating from the 1960s. Air India produced a famous series of these posters, designed by their in-house art studio under art director Jal B. Cowasji, featuring their beloved mascot, the Maharaja, visiting various global destinations.
Poster Details
Destination: Paris, France
Airline: Air-India
Era: Mid-20th century (often cited as the 1960s golden age of advertising)
Design Context: The airline's promotional posters were known for their wit and for depicting the Maharaja mascot in different personas or scenarios in each city he visited. The design style was influenced by both Indian art and European movements like those of Henri de Toulouse-Lautrec.
The Image: The artwork in the image appears to be a variation that does not prominently feature the traditional Maharaja mascot, instead focusing on a classical statue motif, likely in a reference to Parisian art and culture, potentially the Louvre Museum. This departure from the standard format was likely part of the diverse and sometimes controversial artistic approach of the in-house design team
Poster Details
Destination: Paris, France
Airline: Air-India
Era: Mid-20th century (often cited as the 1960s golden age of advertising)
Design Context: The airline's promotional posters were known for their wit and for depicting the Maharaja mascot in different personas or scenarios in each city he visited. The design style was influenced by both Indian art and European movements like those of Henri de Toulouse-Lautrec.
The Image: The artwork in the image appears to be a variation that does not prominently feature the traditional Maharaja mascot, instead focusing on a classical statue motif, likely in a reference to Parisian art and culture, potentially the Louvre Museum. This departure from the standard format was likely part of the diverse and sometimes controversial artistic approach of the in-house design team
Mounted
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