Sydney Air India
One sheet
vintage Air India travel poster for Sydney, Australia, featuring the airline's famous mascot, the Maharaja. The specific poster is titled "Sydney Air India Bondi Beach Australia Maharaja" and was created around 1960 by artist Umesh Rao.
Poster Details
Mascot: The central figure is the Maharaja, characterized by his large mustache and striped turban, shown in different guises in each destination. Here, he is comically depicted in a red and white striped swimsuit, sitting on a lifeguard's chair under a sun umbrella, embodying the playful spirit of Bondi Beach.
Artist: The Maharaja character was conceived in 1946 by Air India's then-commercial director, Bobby Kooka, and illustrated by artist Umesh Rao of J. Walter Thompson Ltd..
Significance: These posters were part of an award-winning advertising campaign from the mid-20th century, which helped establish Air India's global identity and associated the brand with a sense of luxury and hospitality.
vintage Air India travel poster for Sydney, Australia, featuring the airline's famous mascot, the Maharaja. The specific poster is titled "Sydney Air India Bondi Beach Australia Maharaja" and was created around 1960 by artist Umesh Rao.
Poster Details
Mascot: The central figure is the Maharaja, characterized by his large mustache and striped turban, shown in different guises in each destination. Here, he is comically depicted in a red and white striped swimsuit, sitting on a lifeguard's chair under a sun umbrella, embodying the playful spirit of Bondi Beach.
Artist: The Maharaja character was conceived in 1946 by Air India's then-commercial director, Bobby Kooka, and illustrated by artist Umesh Rao of J. Walter Thompson Ltd..
Significance: These posters were part of an award-winning advertising campaign from the mid-20th century, which helped establish Air India's global identity and associated the brand with a sense of luxury and hospitality.
After
Mounted
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