Abba Zabba

Concert poster for a series of shows at the Fillmore West, featuring the bands It's A Beautiful Day, Deep Purple, and Cold Blood in late 1968. The distinctive "ABBA-ZABA" logo and checkerboard pattern are the central visual elements of the poster's design, which was created by renowned psychedelic artists Rick Griffin and Alton Kelley.
The Abba-Zaba name refers to the Abba-Zaba candy bar
, a vanilla taffy with a peanut butter center, first produced in 1922. Early wrappers of the candy bar featured a racially biased graphic, which led to speculation and discussion about the origin of its name. The candy is known for its iconic black and yellow packaging, which inspired the concert poster's design.
Event Details

Performers: It's A Beautiful Day, Deep Purple, Cold Blood.
Venue: Fillmore West, San Francisco, California.
Dates: November 28th to December 1st, 1968.
Artists: Rick Griffin and Alton Kelley.
Bill Graham Number: BG-147.

Abba-Zaba Candy Bar Details

Description: A taffy candy bar with a peanut butter center.
Manufacturer: Originally Colby & McDermott; now the Annabelle Candy Company.
Flavor Profile: Sweet vanilla taffy contrasting with the nutty peanut butter filling.

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