Keep Calm And Carry On
Halfsheet "
Keep Calm and Carry On" poster was a motivational message produced by the British government's Ministry of Information in 1939, just before the start of World War II. It was intended to raise the morale of the public in the face of expected mass air attacks on major cities.
Key Facts
Origin: The slogan and design were created by a committee of civil servants and academics as one of three propaganda posters in a series. The other two read "Freedom is in Peril, Defend it with all your Might" and "Your Courage, Your Cheerfulness and Your Resolution Will Bring Us Victory".
Design: Each poster featured the slogan beneath the Tudor Crown, a symbol of the state. The background was typically a bold red.
Usage During WWII: Although 2.45 million copies were printed, the "Keep Calm" poster was never officially issued for wide public display during the war. It was held in reserve for a potential national catastrophe that, thankfully, never fully materialized in the way anticipated.
Rediscovery and Modern Popularity: The vast majority of the posters were pulped in 1940 due to paper shortages. The poster only became famous after an original copy was discovered in a second-hand bookshop in Northumberland in 2000. It has since become a global cultural phenomenon, symbolizing British stoicism, self-discipline, and fortitude.
Meaning: The poster evokes the Victorian ideal of the "stiff upper lip" and an enduring spirit to remain calm and persevere through adversity.
Keep Calm and Carry On" poster was a motivational message produced by the British government's Ministry of Information in 1939, just before the start of World War II. It was intended to raise the morale of the public in the face of expected mass air attacks on major cities.
Key Facts
Origin: The slogan and design were created by a committee of civil servants and academics as one of three propaganda posters in a series. The other two read "Freedom is in Peril, Defend it with all your Might" and "Your Courage, Your Cheerfulness and Your Resolution Will Bring Us Victory".
Design: Each poster featured the slogan beneath the Tudor Crown, a symbol of the state. The background was typically a bold red.
Usage During WWII: Although 2.45 million copies were printed, the "Keep Calm" poster was never officially issued for wide public display during the war. It was held in reserve for a potential national catastrophe that, thankfully, never fully materialized in the way anticipated.
Rediscovery and Modern Popularity: The vast majority of the posters were pulped in 1940 due to paper shortages. The poster only became famous after an original copy was discovered in a second-hand bookshop in Northumberland in 2000. It has since become a global cultural phenomenon, symbolizing British stoicism, self-discipline, and fortitude.
Meaning: The poster evokes the Victorian ideal of the "stiff upper lip" and an enduring spirit to remain calm and persevere through adversity.
Disclaimer
The object and/or subject of this report is private property. This page is for informational purposes only. Unless clearly stated otherwise, all conservation and restoration has been performed by Poster Mountain (PM) or Los Angeles Paper Group (LAPG)I) PM-LAPG has not knowingly withheld any significant information from its evaluation report and to the best of its knowledge all statements and evaluations in this report are true and correct.
II) PM-LAPG stated in the Evaluation Report its own personal, unbiased and professional analysis, opinions and conclusions, which are subject to the assumptions and limited conditions in this evaluation report as set forth hereinabove.
III) PM-LAPG has no present or prospective interests in the property which is the subject matter of this report and it has no present or prospective personal interests or bias with respect to the participants in this matter.
IV) PM-LAPG and its employment and/or compensation for performing this evaluation or any future anticipated evaluation was not conditioned on any agreement or understanding, written or otherwise, that it would report (or present analysis in support) as predetermined specific authenticity, a predetermined evaluation that favors the cause of any party or the attainment of any specific result or occurrence of a specific subsequent event, such as value or marketability.
V) PM-LAPG prepared all opinions and conclusions about the subject property that were set forth in this Evaluation Report. If it has relied on significant evaluation assistance from any individual or individuals in the performance of this evaluation or the appropriation of this evaluation report, PM-LAPG has named such individuals and disclosed the specific task performed in this evaluation report. PM-LAPG certifies that any individual so named is qualified to the same extent as PM to perform the task. PM-LAPG has not authorized anyone to make a change to any item in this evaluation report, therefore, any change made to this evaluation is unauthorized and PM-LAPG will not take responsibility for it.
VI) The Client may not disclose or distribute this Evaluation Report to any potential purchasers of the subject property without first obtaining PM-LAPG's prior written consent. This consent must be obtained before this evaluation report may be disclosed or distributed to any other party, including, but not limited to, the public through advertising, public relations, news, sales, or other media.



