Suddenly Theres A Great Excuse Pan Am
9 1/2 x 13 vintage
Pan Am advertisement likely dates to late 1969 or early 1970 and promotes new, lower 14-21 day economy fares for flights from Beirut to the USA. The ad features the distinct cartoon style of American illustrator Henry Syverson, who worked on many Pan Am campaigns during this "Jet Age" era.
Advertisement Details
Headline: "Suddenly, there's a great excuse to go to the U.S.A. this weekend."
Key Message: Pan Am expanded their low-cost weekend economy fares (previously only Monday-Thursday) to include Fridays, Saturdays, and Sundays, making travel more accessible all summer long.
Sample Fares (Round trip Beirut to New York): The advertisement lists sample fares, including a round trip price of $840.
Advertising Campaign: The ad falls under the airline's broader "Pan Am makes the going great" campaign, which aimed to attract a total market of travelers, including those who had never flown internationally before.
Illustrator: The whimsical, character-driven cartoon style is characteristic of Henry (Hank) Syverson, a cartoonist for The New Yorker who designed several memorable advertisements and promotional materials for Pan Am in the late 1960s and early 1970s.
Pan Am advertisement likely dates to late 1969 or early 1970 and promotes new, lower 14-21 day economy fares for flights from Beirut to the USA. The ad features the distinct cartoon style of American illustrator Henry Syverson, who worked on many Pan Am campaigns during this "Jet Age" era.
Advertisement Details
Headline: "Suddenly, there's a great excuse to go to the U.S.A. this weekend."
Key Message: Pan Am expanded their low-cost weekend economy fares (previously only Monday-Thursday) to include Fridays, Saturdays, and Sundays, making travel more accessible all summer long.
Sample Fares (Round trip Beirut to New York): The advertisement lists sample fares, including a round trip price of $840.
Advertising Campaign: The ad falls under the airline's broader "Pan Am makes the going great" campaign, which aimed to attract a total market of travelers, including those who had never flown internationally before.
Illustrator: The whimsical, character-driven cartoon style is characteristic of Henry (Hank) Syverson, a cartoonist for The New Yorker who designed several memorable advertisements and promotional materials for Pan Am in the late 1960s and early 1970s.
Mounted
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