Buy Indian Rice
Halfsheet vintage advertising piece titled
"E.M.B. / Buy Indian Rice", created by the artist Frederick C. Herrick in the circa 1930s. It was produced as part of a campaign by the British government's Empire Marketing Board (EMB).
Poster Details
Artist: Frederick C. Herrick (1887–1970).
Organization: Empire Marketing Board (EMB).
Purpose: The EMB was established in 1926 to encourage British consumers to buy products sourced from within the British Empire, aiming to stimulate imperial trade during an interwar economic depression.
Campaign: This specific poster promoted the purchase of rice from India, which was part of the British Empire at the time.
Style: The EMB commissioned well-known commercial artists to produce visually striking posters, often featuring bold colors and modern graphic design, which were displayed on large public billboards and distributed to schools and shops across Britain.
Historical Context
The poster was part of Britain's first peacetime propaganda campaign using mass communication techniques. The goal was to instill a preference for empire-grown goods and present an idealized vision of an interconnected, cooperative empire. The EMB was ultimately dissolved in 1933 after the introduction of a formal system of tariffs known as Imperial Preference, which made the board's non-tariff promotional efforts redundant.
"E.M.B. / Buy Indian Rice", created by the artist Frederick C. Herrick in the circa 1930s. It was produced as part of a campaign by the British government's Empire Marketing Board (EMB).
Poster Details
Artist: Frederick C. Herrick (1887–1970).
Organization: Empire Marketing Board (EMB).
Purpose: The EMB was established in 1926 to encourage British consumers to buy products sourced from within the British Empire, aiming to stimulate imperial trade during an interwar economic depression.
Campaign: This specific poster promoted the purchase of rice from India, which was part of the British Empire at the time.
Style: The EMB commissioned well-known commercial artists to produce visually striking posters, often featuring bold colors and modern graphic design, which were displayed on large public billboards and distributed to schools and shops across Britain.
Historical Context
The poster was part of Britain's first peacetime propaganda campaign using mass communication techniques. The goal was to instill a preference for empire-grown goods and present an idealized vision of an interconnected, cooperative empire. The EMB was ultimately dissolved in 1933 after the introduction of a formal system of tariffs known as Imperial Preference, which made the board's non-tariff promotional efforts redundant.
Mounted
Disclaimer
The object and/or subject of this report is private property. This page is for informational purposes only. Unless clearly stated otherwise, all conservation and restoration has been performed by Poster Mountain (PM) or Los Angeles Paper Group (LAPG)I) PM-LAPG has not knowingly withheld any significant information from its evaluation report and to the best of its knowledge all statements and evaluations in this report are true and correct.
II) PM-LAPG stated in the Evaluation Report its own personal, unbiased and professional analysis, opinions and conclusions, which are subject to the assumptions and limited conditions in this evaluation report as set forth hereinabove.
III) PM-LAPG has no present or prospective interests in the property which is the subject matter of this report and it has no present or prospective personal interests or bias with respect to the participants in this matter.
IV) PM-LAPG and its employment and/or compensation for performing this evaluation or any future anticipated evaluation was not conditioned on any agreement or understanding, written or otherwise, that it would report (or present analysis in support) as predetermined specific authenticity, a predetermined evaluation that favors the cause of any party or the attainment of any specific result or occurrence of a specific subsequent event, such as value or marketability.
V) PM-LAPG prepared all opinions and conclusions about the subject property that were set forth in this Evaluation Report. If it has relied on significant evaluation assistance from any individual or individuals in the performance of this evaluation or the appropriation of this evaluation report, PM-LAPG has named such individuals and disclosed the specific task performed in this evaluation report. PM-LAPG certifies that any individual so named is qualified to the same extent as PM to perform the task. PM-LAPG has not authorized anyone to make a change to any item in this evaluation report, therefore, any change made to this evaluation is unauthorized and PM-LAPG will not take responsibility for it.
VI) The Client may not disclose or distribute this Evaluation Report to any potential purchasers of the subject property without first obtaining PM-LAPG's prior written consent. This consent must be obtained before this evaluation report may be disclosed or distributed to any other party, including, but not limited to, the public through advertising, public relations, news, sales, or other media.