Buck Rogers Visor
Part of a hat
vintage Buck Rogers viewer toy from the 1930s, likely produced as a premium for Cocomalt cereal or by a company like Warren Paper Products. This type of item was a popular advertising premium during the height of the character's popularity.
Item Information
Type: Cardboard viewer or pop-gun accessory. Early Buck Rogers premiums were often made of cardboard and distributed as part of a "playset".
Era: 1930s. The first cardboard ray gun premium was made in 1933.
Material: Yellow and red printed cardboard.
Character: The item features illustrations of Buck Rogers in a space suit and the text "BUCK ROGERS 25th Century".
Background
Cocomalt Premium: One of the earliest Buck Rogers toy premiums was a cardboard pop gun offered as a mail-away item by Cocomalt cereal, a sponsor of the Buck Rogers radio drama.
Advertising: Numerous companies offered Buck Rogers merchandise to capitalize on the character's increasing popularity, making them some of the most popular advertising premiums in history.
Function: This item might have been a simple viewer or part of a cardboard ray gun playset. Another version, the "Flash Blast Ray" produced in 1937, was a rubber-band shooting gun.
vintage Buck Rogers viewer toy from the 1930s, likely produced as a premium for Cocomalt cereal or by a company like Warren Paper Products. This type of item was a popular advertising premium during the height of the character's popularity.
Item Information
Type: Cardboard viewer or pop-gun accessory. Early Buck Rogers premiums were often made of cardboard and distributed as part of a "playset".
Era: 1930s. The first cardboard ray gun premium was made in 1933.
Material: Yellow and red printed cardboard.
Character: The item features illustrations of Buck Rogers in a space suit and the text "BUCK ROGERS 25th Century".
Background
Cocomalt Premium: One of the earliest Buck Rogers toy premiums was a cardboard pop gun offered as a mail-away item by Cocomalt cereal, a sponsor of the Buck Rogers radio drama.
Advertising: Numerous companies offered Buck Rogers merchandise to capitalize on the character's increasing popularity, making them some of the most popular advertising premiums in history.
Function: This item might have been a simple viewer or part of a cardboard ray gun playset. Another version, the "Flash Blast Ray" produced in 1937, was a rubber-band shooting gun.
Disclaimer
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