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Them #1
Concert poster advertising a performance by the bands Them (featuring Van Morrison) and the Sons of Champlin at the Fillmore Auditorium in San Francisco on July 29 and 30, 1966. The poster, known as "BG-20" in the Bill Graham series, was designed by the acclaimed psychedelic artist Wes Wilson.
Poster Details

Artist: Wes Wilson, a pioneer of the psychedelic rock poster style.
Venue: Fillmore Auditorium, San Francisco, CA.
Date: July 29-30, 1966.
Promoter: Bill Graham Presents.
Bands: Them (with Van Morrison) and the Sons of Champlin.
Series Number: Bill Graham Poster Series #20 (BG-20).

Collectibility and Value
The value of this poster depends heavily on its printing and condition.

Original First Printing: The rare first printing was done on vellum paper and includes a small union logo (#221) to the left of the "Rexall Pharmacy" text at the bottom left. These command higher prices among collectors, often valued at over $1,500 depending on condition.
Second Printing: The second printing, like the image you provided based on the absence of the visible union logo in the provided visual search results, was printed on white stock and omits the union logo. These are more common and typically range in value from around $75 to over $200, depending on condition and merchant.
Them #1 - After (Poster)
After
Them #1 (Poster)