Michelin
Small poster original vintage advertising poster from
July 2, 1923, announcing a price reduction for Michelin "Cablé" Tyres.
Poster Features
Mascot: The poster features the iconic Michelin Man, whose official name is Bibendum. In this 1920s era, his image was becoming more refined and approachable compared to earlier versions that depicted him smoking or drinking.
Product: The "Cablé" (cable) tyre was a significant innovation in the early 1920s, utilizing a construction that provided better durability and a more comfortable ride than previous designs.
Pricing: The poster lists "specimen prices of commoner sizes" in British pounds, shillings, and pence. For example, a 30 x 3½ "Universal tread" tyre was priced at 2.13.0 (£2, 13s, 0d).
Historical Context
Origins: The character Bibendum was created in 1898 by the French cartoonist Marius Rossillon (known as O'Galop). The idea for the mascot came from company founders Édouard and André Michelin after they noticed a stack of tires at an exhibition that resembled a human form.
Tyre Evolution: Michelin was a pioneer in tire technology, having patented the first detachable pneumatic tire in 1891. By 1923, the company was transitioning toward low-pressure tires and advanced "cablé" constructions.
The Michelin Guide: Around this same period, the famous Michelin Guide was evolving; it became a paid publication in 1920 and began awarding its first stars to restaurants in 1926.
July 2, 1923, announcing a price reduction for Michelin "Cablé" Tyres.
Poster Features
Mascot: The poster features the iconic Michelin Man, whose official name is Bibendum. In this 1920s era, his image was becoming more refined and approachable compared to earlier versions that depicted him smoking or drinking.
Product: The "Cablé" (cable) tyre was a significant innovation in the early 1920s, utilizing a construction that provided better durability and a more comfortable ride than previous designs.
Pricing: The poster lists "specimen prices of commoner sizes" in British pounds, shillings, and pence. For example, a 30 x 3½ "Universal tread" tyre was priced at 2.13.0 (£2, 13s, 0d).
Historical Context
Origins: The character Bibendum was created in 1898 by the French cartoonist Marius Rossillon (known as O'Galop). The idea for the mascot came from company founders Édouard and André Michelin after they noticed a stack of tires at an exhibition that resembled a human form.
Tyre Evolution: Michelin was a pioneer in tire technology, having patented the first detachable pneumatic tire in 1891. By 1923, the company was transitioning toward low-pressure tires and advanced "cablé" constructions.
The Michelin Guide: Around this same period, the famous Michelin Guide was evolving; it became a paid publication in 1920 and began awarding its first stars to restaurants in 1926.
Mounted
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