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Salute the Soldier: Save More Lend More
Half sheet famous
British World War II propaganda poster titled "Salute the Soldier," created by artist J.A. May in 1944.
The poster was a key part of the Salute the Soldier Week national savings campaigns. These wartime initiatives encouraged British citizens to "Save More" and "Lend More" to the government, with the specific goal of sponsoring essential British Army equipment through the purchase of war bonds and savings certificates.
Key Details of the Poster

Artist: J.A. May.
Purpose: To boost morale and raise funds for the war effort through national savings.
Imagery: It depicts a determined British soldier in uniform, armed with a rifle, stepping forward as a "Liberator".
Issued By: The campaign was coordinated by the National Savings Committee in London, the Scottish Savings Committee in Edinburgh, and the Ulster Savings Committee in Belfast.
Salute the Soldier: Save More Lend More - Mounted (Poster)
Mounted
Salute the Soldier: Save More Lend More (Poster)