Agua de Vilajuiga
Italian 1 panel
1912 original advertising poster for Agua de Vilajuïga, a Spanish mineral water. It was designed by the renowned artist Leonetto Cappiello, who is often called the "father of modern advertising".
Poster Details
Artist: Leonetto Cappiello (1875–1942), an Italian-born artist who spent much of his career in Paris.
Subject: A theatrical king-like figure popping against a dark background, a style known as "figure-flash".
Product: Naturally sparkling mineral water from Vilajuïga, Catalonia, Spain.
Text and Health Claims: The Spanish text highlights benefits for the estómago (stomach), riñones (kidneys), and hígado (liver). It also boasts being "la más rica en litina" (richest in lithium), a common health claim of that era.
1912 original advertising poster for Agua de Vilajuïga, a Spanish mineral water. It was designed by the renowned artist Leonetto Cappiello, who is often called the "father of modern advertising".
Poster Details
Artist: Leonetto Cappiello (1875–1942), an Italian-born artist who spent much of his career in Paris.
Subject: A theatrical king-like figure popping against a dark background, a style known as "figure-flash".
Product: Naturally sparkling mineral water from Vilajuïga, Catalonia, Spain.
Text and Health Claims: The Spanish text highlights benefits for the estómago (stomach), riñones (kidneys), and hígado (liver). It also boasts being "la más rica en litina" (richest in lithium), a common health claim of that era.
Mounted
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