Underground
One sheet This vintage London Underground poster, titled
"The greater your need, the greater our service," was designed by the artist Aldo Cosomati in 1927.
The artwork is a data visualization in the form of a bar graph, showcasing the "journeys per head of population per annum" in various districts served by the Underground. It serves as both an advertisement for the efficiency of the network and a piece of classic Art Deco graphic design.
Poster Details
Artist: Aldo Cosomati (1895–1977), an Italian-born designer who moved to London around 1920.
Key Message: The text at the top asks, "Why will not Acton travel as often as Hammersmith?", highlighting the disparity in travel frequency between different London districts.
Symbolism: The bottom of the poster features an early version of the iconic London Underground roundel logo, flanked by orange wings, reflecting the era's experimentation with the brand's identity.
Style: It is a prime example of the bold, geometric Art Deco posters commissioned by Frank Pick to define the Underground's visual identity in the 1920s.
Copies of this poster and other vintage Underground designs are currently held in the London Transport Museum collection.
"The greater your need, the greater our service," was designed by the artist Aldo Cosomati in 1927.
The artwork is a data visualization in the form of a bar graph, showcasing the "journeys per head of population per annum" in various districts served by the Underground. It serves as both an advertisement for the efficiency of the network and a piece of classic Art Deco graphic design.
Poster Details
Artist: Aldo Cosomati (1895–1977), an Italian-born designer who moved to London around 1920.
Key Message: The text at the top asks, "Why will not Acton travel as often as Hammersmith?", highlighting the disparity in travel frequency between different London districts.
Symbolism: The bottom of the poster features an early version of the iconic London Underground roundel logo, flanked by orange wings, reflecting the era's experimentation with the brand's identity.
Style: It is a prime example of the bold, geometric Art Deco posters commissioned by Frank Pick to define the Underground's visual identity in the 1920s.
Copies of this poster and other vintage Underground designs are currently held in the London Transport Museum collection.
Mounted
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