BOAC World Air Routes Western Hemisphere
Half sheet This vintage pictorial map, titled "BOAC World Air Routes: Western Hemisphere," was created by artist E.O. Seymour and published by the British Overseas Airways Corporation (BOAC) in 1949.
It is a celebrated example of mid-20th-century airline cartography, designed to showcase the global reach of BOAC following World War II.
Key Features and History
Artist & Publication: The map was illustrated by E.O. Seymour and printed in Great Britain by McCorquodale & Co., Ltd.. It was originally produced as a double-sided sheet, with the Western Hemisphere on one side and the Eastern Hemisphere on the other.
Visual Style: The map uses a thematic and pictorial style characteristic of travel posters from the early "Jet Age". It features colorful vignettes of local people, architecture, and animals—such as a Mountie in Canada and a camel in North Africa—to represent the diverse cultures linked by the airline.
The "Speedbird" Logo: The yellow emblem in the top right is the "Speedbird" logo. Designed in 1932 by Theyre Lee-Elliott for Imperial Airways, it was retained by BOAC and eventually became the precursor to the modern British Airways logo.
Historical Context: The red lines depict BOAC's active routes and those of its affiliates. Notably, the map omits national borders and completely avoids showing air routes to the U.S.S.R., which is conveniently covered by the map's title block.
Slogan: At the bottom, the slogan "Linking the old world and the new" emphasizes the transformative power of air travel in a post-war world.
It is a celebrated example of mid-20th-century airline cartography, designed to showcase the global reach of BOAC following World War II.
Key Features and History
Artist & Publication: The map was illustrated by E.O. Seymour and printed in Great Britain by McCorquodale & Co., Ltd.. It was originally produced as a double-sided sheet, with the Western Hemisphere on one side and the Eastern Hemisphere on the other.
Visual Style: The map uses a thematic and pictorial style characteristic of travel posters from the early "Jet Age". It features colorful vignettes of local people, architecture, and animals—such as a Mountie in Canada and a camel in North Africa—to represent the diverse cultures linked by the airline.
The "Speedbird" Logo: The yellow emblem in the top right is the "Speedbird" logo. Designed in 1932 by Theyre Lee-Elliott for Imperial Airways, it was retained by BOAC and eventually became the precursor to the modern British Airways logo.
Historical Context: The red lines depict BOAC's active routes and those of its affiliates. Notably, the map omits national borders and completely avoids showing air routes to the U.S.S.R., which is conveniently covered by the map's title block.
Slogan: At the bottom, the slogan "Linking the old world and the new" emphasizes the transformative power of air travel in a post-war world.
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