India
Halfsheet, travel poster vintage advertising poster, titled "Unilever Overseas India," was produced around 1950 to showcase the multinational company's extensive production and distribution network in India.
Key Visual Features
The poster's central element is an illustrated map of India, detailing distances between major cities and featuring cultural and industrial icons.
Factories: It highlights two major historical industrial sites: the Bombay Unilever Factory and the Calcutta Unilever Factory (specifically the Garden Reach Factory).
Product Lineup: Iconic brands shown on the left and right sides include Dalda (vegetable fat), Vim (scouring powder), Lux, Lifebuoy, and Sunlight soaps, as well as Rexona, Pears soap, and Himalaya Bouquet talcum powder.
Distribution Scenes: The bottom section features black-and-white photographs of traditional distribution methods, such as ox carts and handcarts in busy bazaar streets.
Historical Context
Unilever's Roots in India: The company's journey began with the import of Sunlight soap to the Kolkata harbor in 1888. By 1933, the company officially incorporated as Lever Brothers India Limited and began local manufacturing in Bombay (Sewri).
Evolution into HUL: In 1956, several Unilever subsidiaries, including Hindustan Vanaspati Manufacturing Co. and Lever Brothers India, merged to form Hindustan Lever Limited, which was later renamed Hindustan Unilever Limited (HUL) in 2007.
Dalda's Origin: The name "Dalda" was created in 1937 as a portmanteau of the original importer "Dada" and the "L" from Lever Brothers.
Original copies of this poster are considered rare collectibles and have appeared in specialist auctions at galleries like AntikBar.
Key Visual Features
The poster's central element is an illustrated map of India, detailing distances between major cities and featuring cultural and industrial icons.
Factories: It highlights two major historical industrial sites: the Bombay Unilever Factory and the Calcutta Unilever Factory (specifically the Garden Reach Factory).
Product Lineup: Iconic brands shown on the left and right sides include Dalda (vegetable fat), Vim (scouring powder), Lux, Lifebuoy, and Sunlight soaps, as well as Rexona, Pears soap, and Himalaya Bouquet talcum powder.
Distribution Scenes: The bottom section features black-and-white photographs of traditional distribution methods, such as ox carts and handcarts in busy bazaar streets.
Historical Context
Unilever's Roots in India: The company's journey began with the import of Sunlight soap to the Kolkata harbor in 1888. By 1933, the company officially incorporated as Lever Brothers India Limited and began local manufacturing in Bombay (Sewri).
Evolution into HUL: In 1956, several Unilever subsidiaries, including Hindustan Vanaspati Manufacturing Co. and Lever Brothers India, merged to form Hindustan Lever Limited, which was later renamed Hindustan Unilever Limited (HUL) in 2007.
Dalda's Origin: The name "Dalda" was created in 1937 as a portmanteau of the original importer "Dada" and the "L" from Lever Brothers.
Original copies of this poster are considered rare collectibles and have appeared in specialist auctions at galleries like AntikBar.
Mounted
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