Unilever
One sheet original vintage advertising poster for Unilever in South America, dating to approximately 1950.
The poster features a colorful pictorial map of the continent that highlights Unilever's regional industrial presence and the local resources it utilized.
Key Features of the Map
Factory Locations: The map specifically marks factories and distribution points including Lever & Atkinson in Lima (Peru), Santiago (Chile), Buenos Aires (Argentina), Montevideo (Uruguay), São Paulo (Brazil), and Rio de Janeiro (Brazil).
Regional Illustrations: The map is densely illustrated with icons representing local industry and nature, such as:
Agriculture: Coffee, sugar, wheat, fruit, and wine production.
Livestock: Cattle and sheep farming.
Wildlife: Images of whales, penguins, seals, and various native birds and land animals.
Products: An inset at the bottom displays several household brands manufactured by Unilever at the time, including:
Lux and Sunlight soaps.
Rinso laundry detergent.
Pepsodent toothpaste.
Olavino products.
Historical Context
Founded in 1929 through a merger of the British company Lever Brothers and the Dutch Margarine Unie, Unilever became one of the world's first modern multinational companies. This poster served as a promotional piece to demonstrate the company's global reach and its integration with the local economies of South American nations during the mid-20th century.
The poster features a colorful pictorial map of the continent that highlights Unilever's regional industrial presence and the local resources it utilized.
Key Features of the Map
Factory Locations: The map specifically marks factories and distribution points including Lever & Atkinson in Lima (Peru), Santiago (Chile), Buenos Aires (Argentina), Montevideo (Uruguay), São Paulo (Brazil), and Rio de Janeiro (Brazil).
Regional Illustrations: The map is densely illustrated with icons representing local industry and nature, such as:
Agriculture: Coffee, sugar, wheat, fruit, and wine production.
Livestock: Cattle and sheep farming.
Wildlife: Images of whales, penguins, seals, and various native birds and land animals.
Products: An inset at the bottom displays several household brands manufactured by Unilever at the time, including:
Lux and Sunlight soaps.
Rinso laundry detergent.
Pepsodent toothpaste.
Olavino products.
Historical Context
Founded in 1929 through a merger of the British company Lever Brothers and the Dutch Margarine Unie, Unilever became one of the world's first modern multinational companies. This poster served as a promotional piece to demonstrate the company's global reach and its integration with the local economies of South American nations during the mid-20th century.
Mounted
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