Pan Am Can Take You To Every Continent
One sheet, This vintage Pan Am travel poster, featuring three Emperor penguins, was produced around 1970. It is a noted piece of graphic design from the airline's "Pan Am makes the going great" era, which lasted roughly from 1968 to 1971.Background & Context The Campaign: The poster's slogan—"Pan Am can take you to every continent in the world. Except one. Antarctica."—was part of a larger push by the advertising agency J. Walter Thompson to position Pan Am as the "world's most experienced airline". Historical Irony: Despite the poster's claim that they didn't fly there, Pan Am actually made history on October 15, 1957, when its Boeing 377 "Clipper America" became the first commercial airliner to land in Antarctica. The flight was a charter for "Operation Deep Freeze" and carried the first women to ever visit the continent's station.Legacy: The poster remains a popular collector's item and cultural icon of 20th-century travel. Similar themes of Antarctica being the "one place we don't go" have since been used by other aviation brands like Avjet.Specifications Attribute Details Era Circa 1970 Dimensions Approx. 28 x 40 inches (71 x 101 cm) Agency J. Walter Thompson Slogan"Pan Am makes the going great" (Era slogan)
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