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One Sheet original vintage travel poster titled "All Roads Lead to Switzerland," created in 1939 by the prolific Swiss graphic designer Herbert Leupin.Key FeaturesArtist: Herbert Leupin (1916–1999), a renowned figure in Swiss poster design.Design: The road is cleverly shaped like the letter "S" for Switzerland, winding through an idyllic landscape that showcases various local activities like hiking, painting, and golfing.Historical Context: The poster was published by the Swiss National Tourist Office and often includes the text "Reduction on the Petrol Price" at the bottom.Specifications: Original lithographs typically measure approximately 40 x 25 inches (102 x 64 cm) and were printed by Art Institut Grafica in Basle.Several variations of this poster exist with different languages for the title (e.g., "Suica - Schweiz" or "En route pour la Suisse") to appeal to various international markets. |
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