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47 X 34 vintage Porsche advertising poster from
1962, titled "Sport der Persönlichkeit" (Sport of Personality). It was designed by the artist Hanns Lohrer (1912–1995) as part of a lifestyle-oriented marketing campaign for Porsche.
Poster Details
Artist: Hanns Lohrer, a graphic designer known for his work with Porsche, particularly a series of posters exhibited at the Porsche Museum in 2012.
Vehicle Featured: The sleek blue car at the top is a Porsche 356, specifically a period-correct model from the early 1960s.
Translation of Text: The German text "Sport der Persönlichkeit / Fahren in seiner schönsten Form" translates to "Sport of personality / Driving in its most beautiful form".
Imagery: The poster juxtaposes high-end lifestyle elements, such as vintage golf clubs, a golf bag, and a golf ball, with the Porsche 356 to appeal to a sophisticated sporting demographic. |
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