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vintage Swiss travel poster created by the graphic designer Herbert Leupin in 1938. The poster is titled "For Hours of Joy – Switzerland in Winter" in English, and "L'heure des sports d'hiver en Suisse" (Time for Winter Sports in Switzerland) in French.
The design is notable for its wit and charm, using a large pocket watch motif to symbolize the many hours of enjoyment available.
Poster Details
Artist: Herbert Leupin (1916-1999), a prominent Swiss poster artist known for his fresh and humorous illustrative style.
Year: Circa 1938.
Publisher/Printer: Ringier & Co., Ltd., Zofingen.
Concept: The poster features a large pocket watch where the hour and minute hands are a ski and a ski pole. Each hour marker is replaced by a tiny, dynamic illustration of a different winter activity, including skating, hockey, sunbathing, sledding, and skiing. |
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