Buy Your Ford Now
One sheet vintage poster advertises the
Ford Weekly Purchase Plan, a savings-to-own program introduced by the Ford Motor Company in 1923.
The Ford Weekly Purchase Plan
The program was designed to make the Model T accessible to a broader "multitude" of people who were unable to pay the full price upfront.
How it Worked: Instead of standard credit, which Henry Ford initially opposed, this was a layaway plan. Customers would open an account with a local bank or authorized dealer and deposit as little as $5.00 per week.
Delivery: Unlike modern financing where you drive the car home immediately, customers under this plan only took delivery once they had saved enough to cover the total cost of the vehicle.
Outcome: The plan was ultimately considered a failure. Consumers preferred the "buy now, pay later" installment plans offered by competitors like General Motors, which allowed for immediate possession of the car through credit.
Poster Details
Origin: The poster was produced by The Akron Tire Display Co. in Akron, Ohio, around 1923.
Context: At the time, the Model T's price had dropped significantly due to assembly line efficiencies, reaching as low as $269 to $298 for some body types by 1923.
Legacy: By 1928, Ford abandoned this strict "save-first" model and established its own auto loan subsidiary to compete with industry credit trends.
Ford Weekly Purchase Plan, a savings-to-own program introduced by the Ford Motor Company in 1923.
The Ford Weekly Purchase Plan
The program was designed to make the Model T accessible to a broader "multitude" of people who were unable to pay the full price upfront.
How it Worked: Instead of standard credit, which Henry Ford initially opposed, this was a layaway plan. Customers would open an account with a local bank or authorized dealer and deposit as little as $5.00 per week.
Delivery: Unlike modern financing where you drive the car home immediately, customers under this plan only took delivery once they had saved enough to cover the total cost of the vehicle.
Outcome: The plan was ultimately considered a failure. Consumers preferred the "buy now, pay later" installment plans offered by competitors like General Motors, which allowed for immediate possession of the car through credit.
Poster Details
Origin: The poster was produced by The Akron Tire Display Co. in Akron, Ohio, around 1923.
Context: At the time, the Model T's price had dropped significantly due to assembly line efficiencies, reaching as low as $269 to $298 for some body types by 1923.
Legacy: By 1928, Ford abandoned this strict "save-first" model and established its own auto loan subsidiary to compete with industry credit trends.
Before
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